Tractor dealers participate in Europe’s survey

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Tractor dealer satisfaction survey
Around 931 dealer of tractor have participated in European dealer satisfaction survey

Ten countries participated in European Dealer Satisfaction Survey 2018 on a head-to-head ranking of major and known tractor manufacturers. Above all 931 dealers, Kubota and Fendt top the said survey with 14.5% satisfaction rate. Though achieved the year’s biggest gain, John Deere ranked second with Valtra on 13.4% rate.

The said survey was classified mainly under the following criteria:

  • Brand image and impact
  • Marketing of tractors
  • After sales service and warranty
  • Advertising and product support material
  • Improvements
  • Computer services

Source: Jim Breen, AgriLand | Photo by Tetzemann, Pixabay

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