Ten countries participated in European Dealer Satisfaction Survey 2018 on a head-to-head ranking of major and known tractor manufacturers. Above all 931 dealers, Kubota and Fendt top the said survey with 14.5% satisfaction rate. Though achieved the year’s biggest gain, John Deere ranked second with Valtra on 13.4% rate.
The said survey was classified mainly under the following criteria:
- Brand image and impact
- Marketing of tractors
- After sales service and warranty
- Advertising and product support material
- Computer services
Source: Jim Breen, AgriLand | Photo by Tetzemann, Pixabay
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