Tractor dealers participate in Europe’s survey

Tractor dealer satisfaction survey
Around 931 dealer of tractor have participated in European dealer satisfaction survey

Ten countries participated in European Dealer Satisfaction Survey 2018 on a head-to-head ranking of major and known tractor manufacturers. Above all 931 dealers, Kubota and Fendt top the said survey with 14.5% satisfaction rate. Though achieved the year’s biggest gain, John Deere ranked second with Valtra on 13.4% rate.

The said survey was classified mainly under the following criteria:

  • Brand image and impact
  • Marketing of tractors
  • After sales service and warranty
  • Advertising and product support material
  • Improvements
  • Computer services

Source: Jim Breen, AgriLand | Photo by Tetzemann, Pixabay

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